Founded between the Sahel and Europe, Aza Laye was created from a shared appreciation for traditional craftsmanship, timeless design and handmade silverwork. The brand brings together Touareg silversmith traditions from the Sahel with a modern and minimal approach to jewelry.

Aza Laye was founded by Touareg silversmith Abdoulaye Ag Hahoudou and Sjoerdje Meijers. What began as a personal collaboration grew into a brand built around authenticity, craftsmanship and pieces designed to last beyond trends and seasons.

Each piece is handcrafted in pure silver using traditional techniques passed down through generations. Slight variations in shape, engraving and texture are part of the making process and reflect the hand of the artisan behind every object.

Many of the designs and symbols used within the collections are inspired by Touareg culture, Tifinagh script and objects traditionally worn or carried across the Sahel. The pieces are designed to feel timeless, personal and easy to wear in everyday life.

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“Aza Laye” comes from Azalai; the word used for ancient caravans that once crossed the Sahara, carrying salt, silver, and stories.

We changed Laï to “Laye”, short for Abdoulaye, the Touaregco-founder of the brand.

THE TOUAREG

The Touareg are nomadic people of the Sahara and Sahel, historically moving across regions that today include Mali, Niger, Algeria, Libya, and Burkina Faso. For generations, their lives followed desert routes and trade paths.

Today, that freedom of movement has become increasingly difficult. Borders and conflict have changed what was once a way of life.

SILVER HERITAGE

The Touareg have a long tradition of metalwork. Silver, often obtained through trade or melted coins, was shaped into weapons, tools, and jewelry. The technique used was passed on from father to son. 

Jewelry pieces were meant to offer protection during desert journeys. While life has evolved, the craftsmanship remains the same.

Atelier
En Face de Casino, 23000,
Saly Tapée Senegal.

Head office
Sint Antoniusbank 42b, 6268NP, Bemelen, The Netherlands.

NL: +31624796553
SN: +221787563294
info@azalaye.com

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Photography © Sarah Seck